Paul Rand, a seasoned veteran of the Chicago offices of Golin/Harris and Ruder Finn, was one of the first to recognize the growth of the technology business in and around the Windy City, and his new agency, founded in 1998, has certainly been the prime beneficiary, quickly establishing itself as the leading high-tech specialist in the Midwest. After just two years, Corporate Technology Communications is on track for revenues of $9 million this year—double the $4.3 million reported last year—and has a client roster that includes blue-chip companies such as McKinsey & Company, Verio, and GE Appliances, all wins over the past 12 months.
Rand’s background is in the corporate reputation management arena, and so he brings a strategic focus to the business that sets CTC apart. The firm relies heavily on research and analysis, using what it calls the Business/Communications Alignment Model to set the foundation for strategic, measurable, bottom-line focused communications programs. Accounts are formally reviewed each quarter, providing clients with a mechanism for tracking the agency’s performance against mutually agreed goals. The firm also has specialist teams focused on media and analyst relations and investor relations.
In addition to its core expertise in technology, the firm is expanding into the biotech and medical technology arenas, working with the Chicago Biotech Network and Mayor Richard M. Daley’s World Business Chicago to help promote critical issues surrounding the thriving nature of biotech and genomics-related initiatives in and around the city. CTC has also opened an office in Austin, representing clients such as Telecom Technologies, Hush Communications, Freightwise.com, and Sitestuff.com.