CreatAbility stands out among the growing legion of top quality public relations firms in south Florida for two reasons: first, its ability to handle Hispanic and general market assignments with equal aplomb; and second, its ability to find outside-the-box and off-the-wall approaches to draw attention to its clients, from packaged goods companies to telecommunications providers.
The firm’s creative approach is underscored by a concept it calls 3DPR, an approach the relies on three-dimensional objects--including eye-catching invitations and hard-to-ignore press kits--to capture the imagination of the most jaded media. In the Hispanic market, meanwhile, the firm delights in smashing consumer stereotypes, helping clients avoid the pitfalls that often make mainstream marketers appear patronizing. Its recent work on behalf of America’s Store brand infant formula is a typical effort, marrying an educational message with an aggressive branding effort.
New business wins over the past 12 months include clients such as Dunkin' Donuts, Holiday Inn, and Popeyes Chicken. CreatAbility has added a new Director of Agency Relationships, who oversees PR, Teddi Alyce Segal.