NEW YORK—CRT/tanaka has been retained by Our365.com to promote the launch of the company’s revamped website in the United States. The site offers products and services to expecting parents, including capabilities that give family members the opportunity to view baby albums, order personalized picture keepsakes of newborns and stay up-to-date on their babies’ developments even from thousands of miles away.
CRT/tanaka’s New York office will service the Our365 account. The agency’s preliminary responsibility will be launching the site with a special emphasis on promoting Our365’s “Baby Namescape” application, which allows expecting parents to search for the most popular baby names in their state, city or even a local hospital, through a unique database that captures this information from its affiliated hospitals nationwide.
According to Peter Cavrell, senior vice president of marketing at Our365: “Because our primary audience is new moms, we wanted a company that had a specialty in marketing to women. Also, it’s a given that getting good PR requires a lot of collaboration between the client and the agency, and I wanted smart, inventive and strong people who really knew what they were doing and were fun to work with.”