Cubitt Jacobs & Prosek
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Holmes Report
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Cubitt Jacobs & Prosek

Holmes Report

Three things set Cubitt Jacobs & Prosek apart from the mass of New York area public relations firms: first, its deep domain expertise in the financial services sector; second, its international perspective, fortified by a partnership with London financial public relations firm Cubitt Consulting; and third its unusual intellectual firepower. Led by Jen Prosek, an MBA still in her 30s, the firm places a heavy emphasis on smarts, hiring similarly qualified individuals (40 percent of the firm’s staff have an MBA) or sponsoring some who already have a graduate degree (about 60 percent) through business school with a view to transforming PR people into savvy renaissance marketers.
 About half of the firm’s business comes from the financial services realm, attracted by CJP’s promise to “bring fabulous to finance,” by which the firm means that it approaches financial business with the kind of creativity more typically associated with the consumer sector. Another third of the firm’s income derives from technology and other business-to-business clients, with the remainder split between corporate communications, issues management, and investor relations. Distinctive offerings include a business book publishing company, Easton Studio Press, which has produced several books authored by CJP clients and designed to help them establish thought leadership; Network Orange, a new process that helps companies identify and build relationships with CEOs, board directors, analysts, academics, and politicians who can make an impact on their business; and a new social media practice, offering blogger outreach and a range of new media tools.
 The international aspect of CJP’s operation is contributing more and more, too. The U.S. firm enjoyed its best growth year ever in 2006, with revenues up from $4.6 million to a $6.5 million run-rate by the end of the year, while the London operation grew by 20 percent to around $5.5 million. Five of the firm’s biggest new business wins were shared between both sides of the Atlantic, including Jefferies, GE Energy Financial Services and First Reserve Corporation, while other new business successes included GE Commercial Services, Spherion, Pitney Bowes, Hiscox Insurance and The Hartford, joining a roster that includes Royal Bank of Scotland and RBS Greenwich Capital, BMW of North America, AIG’s HSB Group, Edward Jones, and Russell Reynolds Associates.
 And Prosek’s commitment to building a first rate work environment was rewarded by CJP’s debut among out top 10 Small Agencies to Work For. Initiatives include a “commission for life” program that rewards employees for bringing in new business by paying them a commission every year the client remains with the firm, and a community outreach effort that includes pro bono work for the New York City Partnership for the Homeless and a “Fast Start” mentoring program that brings together employees and inner city high school students.
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