Current founder Virginia Devlin spent 15 years in the public relations agency business and almost a decade at Weber Shandwick managing accounts such as Campbell Soup, Clorox and Electrolux before launching the boutique firm—positioned as a more nimble and entrepreneurial alternative to the giant multinationals—as part of the Interpublic family in July of 2006. At that time, the firm has nine people in two offices over the past 18 months, it has demonstrated the appetite for big agency experience in a small firm setting—Devlin calls the firm a “think-tique,” a specialist in creating insight-based campaigns that provoke thought and conversation —by growing at an impressive rate. By the end of 2008 it had 30 employees and offices in
The firm draws most of its senior staff from big agencies—sister company Weber Shandwick in particular—and over the past 12 months has added several key executives, including Lisa Travatello (executive vice president, creative strategy, and New York office lead); Amy Colton (senior vice president and an expert in marketing to moms); Darrell Jursa (vice president and word-of-mouth marketing expert); Chris Cradduck (vice president, business-to-business); and Jennifer Seyler (a registered dietitian and certified fitness trainer). They join Devlin, senior vice president Rebecca Loehr (a brand strategist whose experience includes product launches, integrated campaigns and cause-related marketing) and Michelle Magat Williams (senior vice president and head of the
With more senior professionals than most similar sized firms, Current can credibly claim to deliver a broad range of services: brand and commodity marketing; business-to-business marketing; cause-related marketing; consumer education campaigns; corporate communications; influencer outreach; issues and crisis management; new product introductions; social media programming; and word-of-mouth marketing. It has expertise across multiple industry sectors including consumer electronics; consumer packaged goods; food and beverage; health and beauty; home and garden; and telecommunications.
The firm enjoyed better than 30 percent growth in 2008, with new clients including multiple wine brands from Constellation Brands, the Family Violence Prevention Fund, The