Full-service firm best known for corporate, financial, and crisis work
Established in 1989 by Fintan Drury and Billy Murphy, Drury Communications was initially focused on the corporate segment of the market. Today, it is probably still best known for its work in corporate, financial and crisis public relations, although it offers full-service capabilities, including expertise in consumer and healthcare PR. With more than 30 people in its offices in Clonskeagh, about 15 minutes from the heart of Dublin, it is among the market leaders in Ireland in both size and reputation, with a client roster that includes Accenture, Aer Lingus, Aventis, Eli Lilly, Glaxo SmithKline, Invest Northern Ireland, Jurys Doyle Hotel Group, Merck Sharp & Dohme, Nike and Pfizer.
Murphy remains as chairman and is supported by a team that has as much depth as any in the market, including managing director Padraig McKeon, an expert in corporate and crisis communications; directors Trish Morrissey and Tim Collins; corporate practice leader Paddy Hughes; head of research Barry Egan; healthcare leader Niamh Garvey; head of consumer Malachi Quinn (a newcomer in 2005); Iarla Mongey, head of public affairs (another recent addition, having previously served as deputy government press secretary and head of the government information services).
While Drury does not discuss revenues (due to Sarbanes-Oxley restrictions imposed by parent Omnicom), it continued its healthy growth over the past 12 months, adding new assignments from Astra Zeneca, Dawn Farm Foods, General Motors (Opel) Ireland, Harrington Bannon, Magnet Networks, and Pepsico among others. The firm’s corporate practice provided counsel to Heiton holdings during a takeover by Grafton plc and to Fyffes on the first civil case on insider dealing taken in Ireland. On the healthcare front, the firm provided PR for erectile dysfunction drug Levitra and earlier this year launched the first biological available in the Irish market for colorectal cancer. Major consumer campaigns included an award-winning programme for TV reality entertainment show You’re a Star and Nike’s sponsorship of the Dublin Ladies Mini Marathon.
Drury is a subsidiary of Omnicom’s BBDO Worldwide advertising agency and the preferred partner in Ireland of Omnicom’s Porter Novelli International.