After a slow year in 1999, Duffey Communications bounced back in 2000 with another year of solid growth (33 percent) that consolidates its position as the southeast’s leading independent public relations firm. It’s not just the fact that Duffey will end the year with fee income in excess of $7.2 million (making it the largest independent headquartered in the region) but also that fact that Duffey has established itself as a leader, creating an unusually progressive workplace culture and pioneering a host of new, non-traditional services, particularly in the Internet arena.
Having started life in 1984 as a fairly typical consumer and business-to-business marketing PR firm, Lee Duffey’s firm has expanded its portfolio of services steadily in recent years: adding a public affairs practice that ranks among the best in the state of Georgia and more recently creating duffey.com, its own interactive agency, and in 2000 a subsidiary called Golden Egg, a venture-marketing incubator and accelerator for early-stage companies. The firm has also developed a suite of products that underscores its strategic approach to brand building, from Ignition (a one-day brainstorming designed to jump-start a marketing program) to FirstContact, a program that targets influencers and opinion-makers.
Duffey has also expanded geographically, opening satellite offices in Washington, D.C. and San Francisco while continuing to work nationally and internationally through its membership in Pinnacle Worldwide, a network of leading independent firms.
New business highlights of the past 12 month include Best Software (national business-to-business brand building); Holiday Inn (media relations and Internet marketing); Industries of the Mind (promoting the Metro Atlanta Chamber of Commerce initiative to attract technology businesses and talent); and Medizeus (media relations and partnerships for an online women’s health initiative). Meanwhile, the firm continues to serve blue-chip clients including American Express, BellSouth, the Centers for Disease Control & Prevention, Kinko’s, and Sempra Energy.