Since it was founded in 1991 by former Ketchum general manager Ray Durazo, Durazo Communications has been widely acknowledged as the leading Hispanic market public relations firm in the country. Durazo and son Dan (a veteran of Hill & Knowlton and GCI Group) have a wealth of experience working for top-tier mainstream firms, and have parlayed that experience into market leadership in their chosen niche, serving a diverse list of corporate, non-profit and government clients in community relations, public affairs, and social marketing.
Another good year in 2000 will see the firm hit revenues of about $1.5 million—up 15 percent—with new business coming from diverse sources: the Robert Wood Johnson Foundation’s national media campaign to expand health insurance coverage for kids; Championship Auto Racing Teams (CART) for Hispanic outreach; and Target, for community relations in California. Existing assignments for Merrill Lynch and Anheuser-Busch have also expanded. And the firm launched a new product, NoticiasWire.com, the first Internet newswire exclusively for U.S. Hispanic media and opinion leaders.