Information technology and telecommunications specialist
In the mid 90s, it became apparent to many public relations executives in central Europe that there was a hunger in the former Eastern Europe for western-style corporate communications services. That was what motivated Rosa Vujovic to establish East Side Consulting in Frankfurt in 1998, with a particular focus on the information technology and telecommunications sectors. Since then, the firm has opened subsidiary offices in some of the fastest-growing markets in “new Europe,” including Moscow, Warsaw, Prague, and Budapest.
East Side represents a veritable who’s who of technology companies, most of them on a pan-regional basis. Major clients including Borland, BT, Citrix, Creative Labs, Lucent Technologies, Motorola, Palm, and Seagate. Additions in the past 12 months include LG Electronics, Zultys, and Microsoft, which retained East-Side to manage seminars directed at its in-house PR staff (on topics such as trends in PR in the CEE region) as well as a competition targeting students and the visit of journalists from the region to Microsoft’s campus.
Says Klaus Scheibe, marketing director for Citrix in the EMEA region, “Our challenge in Eastern Europe is to take many specifics of the local markets into account, while maintaining our global messages. The Eastern European team of East Side, coordinated from Frankfurt, has amazing knowledge of local markets and its dynamics and acts as an important source of market information for Citrix.”
Vujovic has been joined by Ewa Mittelstaedt, who heads the Polish operation, and Petra Kocandrlova, who manages the Czech Republic office. The firm now has 24 people in all, having grown by about 33 percent last year.