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Holmes Report
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Full-service PR with digital capabilities Singapore, China

Holmes Report


From a regional perspective, Asia-Pacific remains a tricky proposition for independent agencies, which often struggle to achieve the scale necessary to succeed. As one of the region’s longest-running independent firms, EastWest, has sidestepped this challenge by developing two focused offerings in Singapore and Beijing, with the latter also owning a stake in web development agency Eggplant Digital.
After a significant internal reshuffle that saw some key senior staff depart in 2008, EastWest has made a strong bid for a distinctive digital positioning, based on content creation services that include video, podcasts and blogs. The agency also runs the Agencyinthecloud.com, a cloud application that manages journalist relations and brings considerable efficiencies for a relatively small outfit.
Accordingly, the past 12 months have seen the agency attempt to reposition itself as a new media player without alienating its core business. Core clients include Avnet, Bayer Cropscience, Metratech and Telegent. EastWest declined to report revenue numbers in 2009, but admitted that 2010 is a year of transition.
Highlights of the year included its work to publicise the partnership between Avnet and Huawei. The agency also moved into video production, developing content for Welcome Realtime and hSenid.
EastWest remains a partner of Omnicom network Brodeur Worldwide. —AS
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