Consumer consultancy with strong beauty credentials
Founded by Elizabeth Hindmarch in 1982, consumer boutique EHPR was acquired by Huntsworth in 2003 and while it lacks the critical mass of the group’s international brands such as Citigate, Global Consulting Group, and Trimedia, it enjoys an enviable reputation for quality, ranks just outside the top 50 public relations firms in the U.K., has expanded its expertise beyond its beauty heritage to include entertainment and consumer healthcare practices, and has a client list that includes a host of household names: retailer Comet; ICI’s Cuprinol, Dulux and Polycell brands; P&G’s Shaders & Toners, Shockwaves, and Silvikrin; Universal Pictures; Vidal Sassoon; and Wella.
Revenues were down slightly in 2004 (to slightly less than £2 million), the result of a management transition and related issues that saw Hindmarch take on a non-executive director’s role and culminated with Huntsworth’s Alison Clarke taking over day-to-day management responsibility on an interim basis. The good news is that the core of the management team remains in place: Rikki Weir, who has led the Wella account for 12 years and helped the firm pick up a number of P&G accounts after the consumer products company acquired Wella three years ago; Clare Hindley, who runs the homes group and runs accounts including Comet, Coloroll, Meyer and Micromark; Jacqui Macdonald, who handles general lifestyle accounts; Nasima Hussain, who specializes in entertainment PR; healthcare expert Andie Southern; and Fiona Hardman, who joined last year and focuses on retail clients.
New business included assignments from games manufacturer Re:creation, DVD publisher Contender, Pizza Express Salad Dressings, Miracle Gro, and Ant Stop, and there was growth from clients such as ICI and Universal. Other high-profile assignments included the firm’s work for Wella on the brand’s sponsorship of Comic Relief and an Internet safety campaign for Comet.
EHPR’s “contacts are second to none,” says Jenny Taylor, marketing services manager at Miele, while Julie Dommett, head of marketing for Micromark, adds: “EHPR has been invaluable as an extra resource working alongside our marketing team. The coverage achieved from its thorough sell-in around the national home security survey prompted an increase in consumer enquiries.”