Established in July of 1986, Elite Public Relations consultants is a subsidiary of Elite PR Group, one of the largest public relations holding companies in Taiwan, and is among the pioneers of public relations in the Taiwanese market, with experience across the technology, finance, consumer products, and healthcare sectors. The firm is distinguished by its in-depth knowledge of the local market—its experience allows it to anticipate and capitalize on industry trends—and by its proactive counseling: many local firms can follow direction, but Elite has the depth of experience to help clients set direction.
The firm is particularly capable in three areas that call for strategic consulting skills: crisis communications—Elite can help clients identify and manage risk and communicate with the media and other key stakeholders in a crisis situation; issues management; and—a new capability—corporate sustainability, following the establishment last year of a new subsidiary, Fides Corporate Sustainability Consultant, which focuses on social responsibility issues.
The ability to offer those capabilities is underpinned by a strong management team, which includes president Falco Yu, a former congressional assistant to legislator Chao Yong-Ching, who leads Elite’s healthcare, IT and consumer electronics teams and has worked with clients including HP, Sun Microsystems, Microsoft, and Philips; vice president Amy Lee, a specialist in media relations who spent seven years as a newspaper reporter and TV producer before joining Elite; and account director Erica Wu, who has experience in media relations and strategic planning and focuses on the IT and FMCG sectors. They are supported by a quartet of account managers, and a staff that benefits from an impressive professional development program: several Elite veterans are now running corporate communications departments for Taiwanese companies.
There was particularly strong growth in the financial and healthcare sectors in 2008, with new clients including Novartis, Zurich International Life, GAM, HSBC, Cathay United Bank, and The Banker Association of Republic of China; new retainer business from clients such as Rakuten,
High-profile assignments included handling the announcement of a food preservation survey from food container company Lock & Lock, providing education and advice on food safety and food waste and strengthening the company’s relationship with consumers, generating more than 260 articles in local media. The firm also provided support for the visit of Yahoo! president Susan Decker to