Corporate communications consultancy
From its headquarters in Prague, Euro RSCG New Europe coordinates public relations programmes across a 13-country region that includes Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, and Ukraine. The firm’s primary focus is on corporate communications, with particular expertise in media relations, public affairs, internal communications, and crisis management, but it also has strength in the consumer marketing arena, and represents companies from a diverse range of sectors, including consumer goods, financial services, healthcare and technology.
Euro RSCG New Europe was launched in 2002 to provide the Euro RSCG network of Havas with a presence in a major growth market, and is led by Michel Touchot, the regional corporate communications representative of the Euro RSCG network. The firm currently employs 12 people but is growing at a steady pace. After picking up the Danone business in 2002—a win that helped the firm build its consumer marketing credentials—Euro RSCG added Microsoft business in 2003, and now represents a diverse portfolio including Komercni Banka (a subsidiary of Société Générale, for which the firm handles employee communications) and Swiss pharmaceutical giant Novartis. New additions last year include Prague City Hall, which retained Euro RSCG to promote the city internationally, and prokects for Michelin, Linde, and Avon.
Euro RSCG New Europe works closely with its sister consultancies in western Europe, and with the Euro RSCG advertising agency network, which has offices in Belgrade, Bratislava, Bucharest, Budapest, Kiev, Ljubljana, Moscow, Prague, Riga, Sofia, Tallinn, Vilnius, Warsaw, and Zagreb, providing comprehensive regional coverage.