Technology and healthcare PR specialist
Despite its roots as a technology PR specialist, EuroPR Group prefers the high-touch approach to media relations, emphasizing face-to-face communication whenever possible and building personal relationships that pay off in terms of increased opportunities for clients. That’s one key differentiator for the firm. Another is the fact that it has been handling international technology public relations accounts for 18 years, gaining valuable experience in every major European market—the firm’s network covers 22 markets—and the U.S. (through a partnership with highly-regarded New York generalist M Booth). The firm also offers sector specific knowledge across the information technology spectrum and in other business-to-business categories including engineering, automotive, chemical, energy, and utilities.
With the softness of the tech sector over the past few years, EuroPR Group has expanded into newareas, most notably healthcare, which helped fuel the firm’s growth last year as it picked up both traditional PR assignments and work providing professional relations services to healthcare clients, drawing on a broad range of expertise that includes importation, labelling, marketing, product positioning and advertising, regulatory issues and new product development. New clients over the past 12 months have include Bayer, online marketing company TradeDoubler, Blackboard (a leading supplier of online software to universities), and ITN. They join an impressive client roster that includes Boehringer Ingelheim, Cow and Gate, Johnson Matthey, First Consulting Group, Arthur D Little, and Mapinfo.
Other highlights of the past 12 months include a professional relations campaign for Boehringer Ingelheim in the field of heart disease; a campaign around emissions control and fuel cells technology on behalf of Johnson Matthey; and a joint internal communications programme involving client First Consulting Group and its large pharmaceutical clients.