WASHINGTON, D.C.— Fleishman-Hillard has launched a new homeland security practice under the leadership of retired U.S. Army General Barry McCaffrey. The launch reflects Fleishman’s belief that the homeland security market—from technology to healthcare—has the potential to develop into a multi-million opportunity for PR firms.
According to chairman and chief executive John Graham, “Barry is one of the world’s most capable and distinguished experts on national security and terrorism issues. His leadership and counsel will prove invaluable as we address the communications challenges of establishing effective homeland security.”
McCaffrey, who will also become the newest member of Fleishman-Hillard’s international advisory board, will lead a practice that includes experts in biotechnology, healthcare, food and agribusiness, technology, public affairs, and business-to-business and business-to-government marketing, to offer clients strategic counsel on a range of national security and terrorism issues.
“The United States faces many challenges in the wake of September 11, from transportation and border security to bioterrorism defense,” says McCaffrey. “We look forward to bringing the firm’s full resources to bear on this vital effort—from directly supporting the new Department of Homeland Security and other federal agencies, to assisting companies communicating with those agencies.”
Other members of the new practice include Paul Johnson, regional president of Fleishman-Hillard’s Mid-Atlantic region, who will have day-to-day management responsibility; James Hoskins, executive vice president and director of government services for Wirthlin Worldwide, a strategic research and consulting partner to Fleishman-Hillard; and former New York Police Commissioner Howard Safir, chairman and CEO of SafirRosetti, a security consulting firm.
Three of Gen. McCaffrey’s colleagues on the firm’s international advisory board will provide strategic counsel to the new homeland security practice: William S. Cohen, former Secretary of Defense; Newt Gingrich, former Speaker of the U.S. House of Representatives; and Dr. Louis Sullivan, former Secretary of Health and Human Services.
McCaffrey is the Olin Distinguished Professor of National Security Studies at the United States Military Academy. He also serves as a national security adviser and terrorism analyst for NBC News. He also served as the Director of the White House Office of National Drug Control Policy for five years, and as a member of the President’s cabinet and the National Security Council. Prior to that, he was Commander-in-Chief of the U.S. Armed Forces Southern Command.