Firefly
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Firefly

Holmes Report

Multi-specialist with a technology heritage developing a strong consumer offering

 

Founded in 1988, Firefly became one of the great high-tech PR success stories on the 90s, earning a market leading reputation for the quality of its work, the creativity it brought to a sector not always known for outside-the-box public relations thinking, and a progressive culture that made it a fixture on best workplace lists. But over the past couple of years the firm has expanded its focus to include five key areas—business technology, consumer technology, consumer brands and lifestyles, business and professional services, and public sector and not-for-profit—and a growing range of services including media relations, industry analyst relations and speaker platforms services, to internal communications and crisis/issues management consultancy. Specialist offerings include FireBrand for strategic consulting; FireStarter for creativity; FirePower for great execution and implementation of campaigns; and FireProof for evaluation and proof of effectiveness

The firm returned to profitability in 2004, but growth in 2005 remained relatively slow—in the low single digits—with a growing portfolio of clients in the consumer, professional service and public sector realms offset by continued turmoil in the technology arena: five of Firefly’s clients were the subject of mergers and acquisitions and another five eliminated their spending on outside agencies entirely, while another went into liquidation. Still, new business in the business and professional services sector came from Mazars and Global Procurement in the

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