fischerAppelt, relations
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fischerAppelt, relations

Full-service communications consulting firm; Germany, Austria

Holmes Report


Founded in 1986 by brothers Andreas and Bernhard Fischer-Appelt, the firm that bears their name now has six offices in Germany and Austria—Hamburg, Berlin, Frankfurt, Munich, Stuttgart and Vienna—and has grown to become one of the three largest public relations consultancies in the German speaking world and with fees of around $36 million one of the top 12 independent PR agencies in the world, offering a broad range of corporate and marketing communications services, including public affairs, crisis and issues management (with a traditional strength in managing environmental issues) financial communications, as well as advertising and design capabilities and a special expertise in moving pictures image communication. In addition, fischerAppelt has experience across numerous industry sectors including finance, healthcare, real estate, sports, technology, and tourism.
In every sector, the firm’s hallmark is a combination of a strategic approach with a high level of creativity, not always a hallmark of even the best German public relations firms. Indeed, fischerAppelt’s Federation of Ideas positioning combines the creative expertise of several specialized agencies: fischerAppelt, ziegler in financial communications; the design agency Ligalux; the management consultancy fischerAppelt, profiling; as well as video production specialist fischerAppelt tv media (now employing 90 people in new offices in Stuttgart); and the advertising agency fischerAppelt, furore, which was founded in 2008 and now has 30 people in offices in Hamburg and Berlin. The public relations operation, formerly known as fischerAppelt Kommunikation was renamed fischerAppelt, relations last year to fit the brand structure.
After several years of steady and consistent growth, fischerAppelt saw fee income decline by about 3 percent in 2009, and 2010 is expected to be flat. There were new assignments from the WWF, smart, the German Ministry of Finance and Olympus, which join a client list that includes Pfizer, Mercedes-Benz and Bacardi. The firm also added senior staff, bringing in BBDO and Jung von Matt veteran Bil Yom as creative director on the advertising side of the business and Anne Malin, formerly of Burson-Marsteller and Heye, who will lead the health and brands team in the PR business. And early in 2011, former Pleon Germany chief executive Frank Behrendt will join as a member of the executive board.
The firm has picked up awards for its creative work from PR-Report, Politikaward and the SABRE competition, and has been rated number one for professional press relations work by German business journalists in the Dr. Doeblin Study. High-profile campaigns included a campaign to educate German employers about the benefits of allowing employees to work shorter hours as an alternative to layoffs, the success of which was measured in jobs saved. For Microsoft, meanwhile, the company continued its “digital classroom” initiative, which won the German PR award.
fischerAppelt is a partner in Public Relations Organisation International, a network of independent public relations and marketing companies, that includes many of the market leaders in Europe as well as a growing network of North American and Asia-Pacific consultancies.
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