The Twin Cities are a hotbed of creative public relations activity, with at least a half-dozen first-rate independent public relations vying for attention in a relatively modest market. Foley Sackett is the latest local firm to emerge as a “hot shop,” distinguished by its integrated marketing approach—the firm’s people think like marketers and then execute like advertising, public relations, interactive, and direct experts—and by its creativity. With a PR staff of 10, Foley Sackett is not the largest firm in the region, but its work was recognized as Best of Show in the Minnesota PRSA awards, and picked up national awards from CIPRA, IABC, PRSA and PR Week.
The agency works across a wide range of industries, from healthcare to retail to financial services to technology, and its award-winning work includes programs for clients as diverse as Blue Cross and Blue Shield of Minnesota and the American Composers Forum. New business successes in 2000 include Medica, one of the nation’s largest health plans; the St. Paul Pioneer Press; and MidWave, an emerging technology solutions company. The firm has been able to attract seasoned executives from local rivals such as Fallon McElligott and Shandwick and is likely to be a player in the Minneapolis-St. Paul market and beyond for several years to come.