Consumer marketing specialist
The first thing that strikes a casual visitor to Frank’s loft-like space in
There’s no better illustration of how that works than the buzz the firm has generated for itself. Since its launch in 2000, Frank has clearly established itself as the newest hot creative public relations shop in the hyper-competitive
Founder Goodkind was formerly managing director at Lynne Franks PR and, during a break from the PR industry, founder of another.com, a leading
The firm’s client list includes big brands such as Amstrad, Birds Eye, Brylcreem, Budweiser, Flora, Foot Locker, HP Sauce, Kellogg’s, the National Union of Students, Nickelodeon, Pizza Express, Slim-Fast, Swatch, and Virgin Money, and the past 12 months saw growth of close to 60 percent as the firm zoomed past £2.3 million in fee income for 2005.
Frank’s work for Nickelodeon illustrates its ability to generate big ideas: its search for a British family that would be immortalized in its own Simpsons-like sitcom has been duplicated by the company around the world after generating media coverage valued at more than £3.5 million. Other notable successes include the “Brown is the New White” campaign for HP Sauce, which included sponsorship of the brown ball in snooker and a groundbreaking deal under which star player Jimmy White changed his name to Jimmy Brown; and helping to re-launch New Scientist magazine with a competition offering the winner a chance to be cryogenically frozen and re-animated in the distant future.