Technology and digital PR
When Jay O’Connor and Philip Sheldrake came together to launch Fuse PR in 1998, they saw tremendous potential in the alchemy between O’Connor’s traditional public relations background (she had held senior positions at The Weber Group and Text 100 and was a consultant professor of PR at Syracuse University) and Sheldrake’s experience in business consultancy and expertise in performance management, which formed the basis for the firm’s commitment to performance measurement, enabling clients to analyze the impact of PR programming on their bottom lines.
So O’Connor advises clients on communications strategy and ensures that the firm’s execution—with an emphasis on rapid response—lives up to the promise of its counsel. Sheldrake provides digital strategy expertise, providing thought leadership on convergence and other digital issues, and works with clients on messaging and competitive differentiation. They were joined in 2005 by a third partner, Blaise Hammond, who previously held senior roles at The Practice and Kaizo and now leads Fuse’s non-pharma healthcare division.
Fuse has expertise in technology (business-to-business and consumer), non-pharma health and education and has been particularly successful helping to launch companies (particularly U.S.-based organisations) in
The past 12 months have been impressive, with 40 percent growth driven by 18 new client wins including EqualLogic, the Department for Communities & Local Government (formerly the Office of the Deputy Prime Minister), Fujitsu Labs and Mozilla. The firm also won numerous awards, including Best Consultancy from Communicators in Business and Outstanding Team in Education & Training from the CIPR; was a finalist for Technology Campaign of the Year in both the CNET and PRCA awards; and was a finalist for Product Media Relations campaign of the year in the European SABRE Awards competition.
High profile campaigns included the launch of 7Digital’s Indiestore and work with Brunel University healthcare experts to highlight the issues surrounding euthanasia in the U.K. “Before Fuse PR, there was no focused, measurable PR strategy in place for the University,” says the external relations team at Brunel. “When Fuse launches a project for Brunel, our phones start ringing, which is the true measure of PR. Fuse PR’s support ensures that Brunel stands out for innovation and research excellence.” Adds Peter Aylward, managing director at RedDot Solutions: “When I first met the Fuse team I was impressed by its genuine interest in every aspect of our business and market. As a result of its hard work, our profile has risen substantially amongst key press and analysts.”
On the international front, Fuse leads the Fusion Network, a network of affiliate consultancies covering