G.S. Schwartz & Company
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G.S. Schwartz & Company

Schwartz’s acquisitions haven’t quite been on the scale of either Shandwick or WPP, but they have added to the firm’s range of services and depth of counseling talent.

Holmes Report

Peter Gummer, Martin Sorrell, and now Jerry Schwartz. Okay, so Schwartz’s acquisitions haven’t quite been on the scale of either Shandwick or WPP, but they have added to the firm’s range of services and depth of counseling talent. With entrepreneurs feeling the pinch from the economic downturn, Schwartz acquired Wachsman Cear Group, which specializes in consumer products PR, and The Geek Factory, a technology and new media specialist. New business successes, meanwhile, include the addition of Audiovox, Chevys restaurants, American Safety Razor, Big V and ShopRite supermarkets, and Bill Communications/VNU Publishing.
 
Schwartz has no plans to hang out a “For Sale” sign himself. He continues to believe his firm is ideally positioned at the middle of the market (fees were around $5 million last year): its leaders have the big agency experience to tackle a wide range of important assignments, but the firm is flexible enough to provide good service at reasonable prices.
A true generalist, Schwartz was once best known for its work in the business-to-business realm but has expanded in recent years to including thriving consumer and investor relations practices and a tech group that thrived a little less last year than it had recently.
 
How many midsize firms can launch a new apparel line from actress Jane Seymour for Blair Corporation one week, then turn around and handle high-tech PR for 2M Invest of Copenhagen, Trikon Technologies of Wales and Metalink of Tel Aviv. Other assignments included the re-branding of DLJdirect as CSFBdirect, and crisis communications for Cytodyne, maker of Xenadrine.
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