While South Africa serves as the regional hub for an overwhelming majority of the best public relations work in sub-Saharan Africa, there are a host of impressive firms in other key markets—most notably Kenya and Nigeria—and in the 10 years since its inception Gina Din Corporate Communications has earned recognition as one of the best in East Africa, picking up the Public Relations Society of Kenya’s Agency of the Year Awards for three consecutive years and last year becoming the first local firm from Kenya to earn recognition in the EMEA region SABRE Awards.
Founded by managing director Gina Din-Kariuki, who previously spent 13 years as head of corporate affairs for Barclays Bank of Kenya, in October 1997, the firm has experience across the banking, finance, insurance, tourism, aviation, energy, telecom, consumer and non-governmental sectors and is one of the few firms in the region with a full-fledged media division—staffed professionally trained journalists and including an in-house digital and broadcast production house—and a specialized client services department. Capabilities include marketing communications; special events; government relations, crisis communication; financial PR; employee communications; and corporate social responsibility and community relations.
Din’s team includes general manager Desiree Gomes, a 14 year corporate and marketing communications veteran; head of media Denis Chebitwey, former corporate communications manager for
Despite post-election violence at the beginning of the year, GDCC experienced very healthy 40 percent growth over the past year, and the firm’s client list includes an impressive mix of local companies and multinational corporations, including Kenya Airways, GlaxoSmithKline, General Electric, Shell Kenya, HP East Africa, LG Electronics, Alexander Forbes Financial Services, Tetrapak, Safaricom, Superbrands East Africa, Kenya Re-insurance, Capital Markets Authority, BOC Kenya and the Association of Kenya Insurers.
The firm won the PRSK PR Campaign of the Year award for its media management of the Kenya Airlines plane crash in Doula, while other highlights included handling communication for the biggest IPO in Africa for the Kenya government and Safaricom; launch of Superbrands East Africa at an event that attracted about 70 CEOs from Kenya’s top brands and top government officials; the launch of the Safaricom M-pesa money transfer service; and hosting the Kenyan Olympic team at a dinner the the night before they left for Beijing.
GDCC has partners in Tanzania and Uganda that enable it to handle Eastern African assignments, and is a member of the pan-African affiliate network of South African firm Arcay, which provides it with a link to international markets through global PR powerhouse Burson-Marsteller.