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Holmes Report
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Holmes Report

Global Group

Financial and professional services and corporate communications

Dan Reid, 312-252-4101



Green Target Global Group was launched at the end of 2004 by a trio of former Weber Shandwick executives, led by former executive vice president and global financial services practice leader Dan Reid, funded through a private placement with 26 accredited investors. Within weeks of the launch, the firm competed for and won a trio of clients including DLA Piper Rudnick, the world’s second largest law firm; Dykema Gossett, a national law firm; and Procare, a medical management company. It was an explosive beginning, and Green Target has barely paused to draw breath since.

                Reid and partners John Corey and Aaron Schoenherr now have 21 clients, including some big names for a small firm: Abbott Laboratories, Anderson, AppleTree Investments, Foley & Lardner, Employco, Exchange Capital Management, Illinois Pain Institute, the John Marshall School of Law, SPSS and others.  Revenues for 2005 topped $1.2 million and the firm has opened additional offices in New York, San Francisco and London, as clients buy in to a philosophy that offers big agency expertise in a boutique environment.

                The firm worked with the board of John Marshall School of Law to manage the crisis arising from the termination of its Dean, a high-profile African-American woman, and by Abbott Labs to provide international crisis and litigation support. Says Allen Chichester, chief marketing officer at DLA Piper Rudnick: “Even though we knew that GreenTarget was a new firm, we selected it over the incumbent agency and others after a competitive review.  We knew the founders, we knew their work, and when they presented their ideas we knew they really understood our business. I suppose one could think it was quite a risk…  But GreenTarget has done outstanding work, and done so at the highest levels of our organization. It’s as if they’ve been around for decades.”

Green Target ranked among the top three smaller firms in our Client Satisfaction study, and scored particularly high marks when clients were asked whether their agency listened well, whether it collaborated well with the in-house team, whether it brought them ideas rather than waiting for instruction, whether the work was based on a sound research and planning process, and whether it produced programs that are measurable. Said one respondent: “When a partner calls me and asks for my recommendation for a PR firm for a client, I tell them Green Target with no hesitation.”


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