NEW YORK—DKC has named James Gregson as the firm’s new director of digital. Gregson, who will serve as DKC’s chief strategic voice on interactive campaigns, will expand the firm’s capabilities in the digital space. He will provide strategic and tactical direction on all digital matters, from blogger relations to social networking campaigns to online evangelist seeding strategies.
DKC’s experience includes work for online video leader Veoh, for which DKC helped increase monthly online viewership by nearly 20 million unique users in just over a year, and former Disney CEO Michael Eisner’s online movie studio Vuguru. Websites that DKC has launched include The Huffington Post and The Filter, Peter Gabriel’s online recommendation service. DKC also represents three of The Hollywood Reporter’s 50 Most Powerful Digital Executives: Michael Eisner, Albie Hecht, and Dmitry Shapiro.
Gregson joins DKC from Lippe Taylor, where he was the founding member of the firm’s emerging media division and executed social media campaigns for clients such as David’s Bridal, IKEA and Diapers.com. Prior to his experience at Lippe Taylor, Gregson was a member of Hill & Knowlton’s digital practice where he worked with global clients such as Adidas and Procter & Gamble.