GrupoUno
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Holmes Report
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GrupoUno

Holmes Report

Latin American PR expert

Miami

 

Multinationals looking to raise their profile in Latin America turn to GrupoUno not only for public relations programming but also to provide broad marketing and communications counsel as they seek to maximize the return on what is often a relatively small investment—typically less than 5 percent of what they spend to reach North American audiences. But with strong public relations credentials—director of GrupoUno’s PR division Annabel Beyra was named a “Heavy Hitter in Public Relations” by the South Florida Business Journal last year—and a network of partnerships throughout the region, GrupoUno can certainly increase the bang those companies get for their buck.

                “I have known Grupo Uno for more than eight years,” says Lorena Cora, product marketing manager for Canon Latin America. “Their assistance and support has been invaluable, not only for public relations but also for advertising and event planning as well.  We have had outstanding exposure in Latin America thanks to the continuous efforts of their PR team. What I really like about working with Grupo Uno is that we have a relationship that is built on trust.  I truly recommend GrupoUno, because there is no other agency like it in the market today.”

                The firm works for clients in a range of industries, including big names like Porsche, Canon Latin America, Kingston Technology, Diageo, and has seen health growth in the luxury goods arena in recent years, as multinational corporations wake up to the potential of 13 million high-income households in Latin America. New business successes included Envision Peripherals and America Economia magazine. High-profile assignments include the launch of Palm in Latin America, inviting journalists from several countries to visit manufacturing facilities in

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