There are plenty of independent Indian PR agencies that have launched during the past decade. Far fewer, however, are those firms that have launched outside the country - with the express aim of linking India to key markets worldwide.
Indeed Gutenberg PR may be the only example to date of a phenomenon that can only grow as Indian brands cast their eyes beyond their own shores, and foreign players make moves in the opposite direction. Launched in 2004 in New York, the agency now has offices in New Delhi, Bangalore, Mumbai and Hyderabad, under the leadership of co-founder and co-CEO Harjiv Singh, who relocated from New York to New Delhi last year. Singh is supported by Sonali Madbhavi, who was promoted to VP and India country manager following the recent departure of Pranav Kumar.
Gutenberg’s focus on cross-border PR gives it, in some respects, an edge over other similarly-sized Indian firms. Clients span technology, financial services, hospitality, defence and aviation, academia and healthcare - and the firm offers services that include public affairs, media relations, crisis management and social media.
While 2009 was slow, Gutenberg roared back into shape in 2010, underpinned by 50 percent revenue growth. Key clients include Indian IT giant Wipro - for whom Gutenberg works globally - [email protected], US India Business Council, KPIT Cummins and the Richard Ivey School of Business.
Of particular note was Gutenberg’s high-profile work for the US India Business Council, handling PR around President Obama’s historic visit to India in November 2010.
The firm’s global network includes offices in New York, Silicon Valley and London. Beyond these markets, it relies on partner agencies to service its clients.—AS