Consumer and business-to-business consultancy
Some of the best and most creative public relations work in the U.K. is developed and implemented by firms outside of London, firms like Birmingham-based Haslimann Taylor, which in recent years has earned national recognition for its work in the consumer sector (garnering international media attention for client Harvester when it decided to take peas off its menu) and the healthcare arena (identifying national “snoring hotspots” for anti-snoring spray manufacturer Essential Health Products), and which picked up five regional Midlands PRide Awards in 2004, including Consultancy of the Year.
Haslimann Taylor was acquired two years ago by Lord Peter Chadlington’s Huntsworth Group, a move that enabled founder Patzi Hasilmann to take a less active role as deputy chairman, while handing the reins to a team that includes managing director Bron Eames, who joined six years ago from Brookes & Vernons and is known for both creativity and plain speaking; and recently-promoted deputy managing director Sarah Bendall, who manages both consumer and business-to-business accounts.
The firm has fees of around £1.6million and about 30 employees, and enjoyed healthy growth last year, up 16 percent thanks largely to buoyancy in the consumer sector. Major wins included Lottery-funded Urban Fusion and Crayola, while the firm’s full client list includes Taylor Woodrow, Goodyear Dunlop, Bostik, Arriva, Mitchells & Butlers (including Harvester, Vintage Inns, and Browns Restaurants) and Papa John’s Pizza.
Haslimann Taylor maintains a diverse client portfolio, across consumer and business-to-business brands, with particular expertise in the construction, automotive, retail, food and drink, home interest and DIY sectors. In the issues management arena, the firm worked with house builder Taylor Woodrow after the discovery of what was thought to be the U.K.’s only verified Roman chariot track at a development in Essex. In the consumer arena, meanwhile, HT created a fun, innovative and eye-catching way to communicate the unique selling point of Goodyear’s new HydraGrip tyres, commissioning two 18 foot (floating spheres) and launching a new British sport with the intention of finding Britain’s HydraZorbing champion. And for Papa John’s, the firm created a partnership with the Chris Moyles Red Nose Rally, an event which would see the cult Radio 1 DJ travel from Land’s End to John O’ Groats, raising money for Comic Relief.