Bob Hope is a veteran of Burson-Marsteller and Cohn & Wolfe, and of the Atlanta Braves public relations department, best known for his work in sports marketing and for his creative consumer programming. Paul Beckham spent 23 years with Turner Broadcasting, retiring in 1994 as president of the company’s cable sales and marketing company. His background spans sports and entertainment. Together, they have created one of the most successful public relations and event marketing companies in the southeast, handling projects ranging from the promotion of the Coors Light-sponsored Colorado Silver Bullets women’s baseball team to the launch of sports Internet company MVP.com, owned by Michael Jordan, John Elway, and Wayne Gretzky.
With new business from the National Peanut Board (the firm beat out several larger competitors for a slice of the peanut pie) and Feld Entertainment’s European-style circus Kaleidoscape, 2000 was a banner year for Hope Beckham, which ended 2000 with revenues of around $2.5 million, up about 40 percent on the previous year. In addition to the launch of MVP.com during Super Bowl week, the firm also handled the merger and name change of ExpoExchange, the largest company in the tradeshow information business, and continued its impressive work for clients including the Technology Association of Georgia, the Georgia Electronic Commerce Association, Pepsi, Frito Lay, and Extreme Logic.
The addition of three key staff—former AARP PR exec Steve Mehlman, beverage expert Suzanne Brown, and former Tampa Bay Devil Rays promotions director Jennifer Ward—positions Hope Beckham for further growth in 2001.