When David Orchard—a veteran of the publishing industry and of several boutique public relations agencies, including New York PR and experiential marketing firm Maloney & Fox—launched IdeaZeit in 2006, it was with a simple objective: to develop smart and effective public relations ideas that would tap into and resonate with the zeitgeist. At a time when what’s hot today can be passé tomorrow, that requires the ability to combine genuine consumer insight with creative thinking and rapid execution.
Focusing its energies on brand launches and re-launches and event marketing, the firm has had a strong start, working with clients ranging from Diageo to the National Gay & Lesbian Task Force and enjoying impressive growth—it doubled in size in 2008—while making a name for itself with success in national award competitions, including the North American SABRE Awards (IdeaZeit received its first nominations in the 2008 competition, for its work on behalf of Diageo’s Johnnie Walker brand).
Highlights of the past 12 months include the Touch of Royalty PR program for Johnnie Walker Blue Label King George V, which was awarded an internal “Hero” award for breakthrough marketing initiative from Diageo, and a creative marketing campaign for Zacapa Rum. “IdeaZeit has the knowledgeable, hands-on, white-gloved approach to PR that brings creative dynamism and unparalleled professionalism to driving excitement behind some of the most prestigious and recognized brands in the Diageo portfolio,” says Stuart Kirby, director of public relations for Diageo Latin America.
In addition to its work in the