With a population of about 1.3 million, Estonia is one of the smallest members of the European Union, so it’s no surprise that the public relations industry there is among the least-developed in the region. But with a trio of senior consultants, In Nomine—founded in 2001 and with turnover of around €130,000—is one of a handful of firms offering western-style, 20th century communications (including PR, public affairs, event management, and media training) in the tiny Baltic state.
Toomas Kään was previously head of public relations for the Estonian National Library and Eesti Energia; Mart Riikoja is a former journalist with television stations and newspapers in Estonia and with the Baltic News Service, and was head of PR for agribusiness group ENSV; Heikki Sal-Saller worked as a reporter for business newspaper Kaubaleht and as marketing manager of Tallinn Cable Television. Together they work with clients including Finland Post, Clear Channel, Janssen-Cilag, and GNT Estonia as well as several project clients.
In Nomine works as the Estonian affiliate of the Eurocom public relations network.