ING Media
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Holmes Report
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ING Media

Holmes Report

ING Media beat out a host of bigger and better known consultancies this year to win the Public Relations Consultants Association Campaign of the Year for its “Forgotten City” campaign on behalf of Hull Citybuild (now Hull Forward), an urban regeneration initiative. According to client Anja Hazebroek: “ING Media was commissioned at incredibly short notice… and did a fantastic job, creating a really strong strap-line and selling in the story nationally in record time. We were particularly impressed with their ability to mobilize Westminster, ensuring ministerial visits from Gordon Brown, John Prescott and Alan Johnsonian’s campaign produced exactly the response we were looking for: widespread national coverage, securing a phenomenal level of support.” 

The campaign underscored two of ING’s strengths: its expertise in the development arena (it works across multiple sectors including food and drink, retail, media, technology, and professional services, but has a concentration of clients in the architecture, property and regeneration arena) and its distinctive LeanBrand approach, which begins with a day-long audit and delivers a tailored communications programme, designed to support the client’s business objectives and regularly evaluated. The firm also offers a comprehensive, no-silo approach that delivers product public relations and financial communications side-by-side, and increasingly integrates social and digital media solutions alongside traditional channels. 

Formed in June of 1999, ING has experienced strong growth over the past three years. The firm boasts an impressive senior team, most of whom have worked in-house as well as on the consultancy side of the business. Founder and managing director Leanne Tritton has 20 years of experience in Australia, the U.S. and the U.K. in PR and reputation management; chief operating officer Maxine Boersma oversees quality control, client satisfaction and the personnel function (the firm places a strong emphasis on work-life balance issues) and works with consumer and corporate clients, leading the ASDA account; associate director Robert Torday formerly led the communications department at Richard Rogers Partnership; and account director Desiree Banugo was previously European marketing manager at Yahoo! 

The firm’s major clients include English Partnerships, the

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