SILVER SPRING, MD—Strategic Communications Group has been asked by longtime client Integral Systems—a leading provider of satellite command and control technology and satellite ground systems—to develop and implement an integrated communications and business development program. The program is designed to increase awareness of Integral’s offerings, reinforce the company’s market leadership position and generate attendance at its first user’s conference.
Strategic will conduct a proactive public relations and advertising campaign to introduce the new version of Integral’s EPOCH product by explaining the significance of this development in the context of current events in the satellite industry. The agency will also leverage its Network of Relationships methodology to identify and establish introductions with potential business partners and influencers in the satellite, commercial and government industries.
In early spring, Strategic successfully introduced Integral’s Skylight product, remote sensing weather technology, to the defense community.