Isgro Healthcare Communication is an owner-managed full service agency serving the medical and pharmaceutical sector as well as for adjacent markets including food and fitness.
Executive director Susanne Isgro earned her degree in biology and has spent more than a decade in pharmaceutical communications, serving as deputy director of marketing at a clinical center and head of the pharmaceutical division for a large German advertising agency before launching her own firm in September of 2004. Scientific director Frank Isgro attended medical school at
That has helped the Mannheim-based firm to impressive growth: in just three years, it has a staff of about a dozen that includes healthcare consultants, media writers, graphic designers, and experts in new media and marketing, as well as physicians and pharmacists who make up a “Circle of Expertise” and assist with programming in specific disease categories. The client list includes Roche Diagnostics for several diagnostic devices and production of international marketing materials; Novo Nordisk Pharma (in the hemophilia arena); Steigerwald Arzneimittelwerk (for its over-the-counter depression medication); Fresenius Kabi Deutschland (for both ethical and OTC products); and Deutscher Ergotherapeuten Verband (the German association for occupational therapists). New additions over the past 12 months include Medice Arzneimittel Pütter (for a high profile homeopathic treatment) and Shire Deutschland,
Isgro’s services include strategy development, media and public relations support and creative services and—new in 2007—medical education, while its expertise spans Rx and OTC pharmaceuticals, medical technology, biotechnology, diagnostics, healthcare providers, and associations as well as veterinary medicine and dental medicine, and related areas. Highlights of the past 12 months include a campaign to educate healthcare professionals about rare bleeding disorders, which can be difficult to diagnose. The firm developed a campaign featuring rare, difficult-to-detect and dangerous (to other animals and people) animals, deploying an integrated mix of advertising, sales materials, trade show presence and other collateral. Meanwhile, the continuing “Healthy Feet” campaign, which earned the firm a SABRE nomination, was recognized with a Silver Mercury Award in 2008.