J-Spin
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Holmes Report
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J-Spin

Holmes Report

J-Spin cofounders Shimizu Yoshitaka—a Japanese native who studied and worked in the United States—and David Huerta—an American who has lived in Japan for 17 years—came together in 2003 to form J-Spin, a Japanese public relations firm with a uniquely multicultural foundation that has been successful in attracting both Japanese and western clients, primarily in the technology sector, although more recently it has developed a strong capability in the automotive arena.

 

In addition to its multicultural management team and bilingual staff, J-Spin is distinguished by an integrated approach that brings together traditional media relations and online marketing capabilities and a senior leadership team (both Yoshitaka and Huerta have more than 15 years of communications industry experience) that is able to offer strategy and planning as well as implementation, helping client deal with cultural and language differences, issues of protocol and logistical obstacles associated with the Japanese market.

 

J-Spin enjoyed healthy 30 percent growth in 2008, thanks in large part to the addition of new clients from the automotive industry, including Bridgestone and Bosch. They join a roster that includes technology clients such as Akamai Technologies, 3PAR, Cambridge Silicon Radio, and Wolfson Microelectronics and automotive supplier Schaeffler Group.

 

The firm has a heritage of strong, award-winning creative work, having picked up an Asia Pacific PR Award in the Product & Promotion: Technology category, a PR News Platinum Award in the Product Launch category, and a Dalton Pen Award for Media Relations over the past five years. Interesting work over the past 12 months included arranging media interviews for Akamai Technologies CEO Paul Sagan in the Japanese market, and staging an industry influencer event at a local racetrack to demonstrate Bosch’s newest diesel engine technology, attracting more than 200 auto industry professionals.

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