NEW YORK—Paul Jensen has been named president of Magnet Communications, the 24th largest public relations firm in the U.S. He will report to David Kratz, who formerly held the title of president in addition to being the firm’s chief executive.
Jensen has been an executive vice president of Magnet since its formation three years ago, following the merger of Creamer Dickson Basford and Kratz & Jensen, where he was a principal. He was also the leader of its technology practice. In his new role, he will focus on optimizing the firm’s operations and profitability and enhancing client services.
Says Kratz, “Paul Jensen has always provided invaluable leadership to the agency on matters ranging from client strategy to agency strategy and day-to-day operations. His expertise and passion for the business have consistently made him someone whose voice holds sway with clients, colleagues, and increasingly throughout the communications industry. This promotion recognizes Paul’s ongoing, across-the-board contribution to Magnet’s success, and his contribution to shaping the future of the agency as we continue to grow and build our network.”