When JS2 was founded five years ago, its tagline, “The Power of Two” referred to the combined strengths of its two founders, Jeff Smith and Jill Sandin. The two had worked together as principals of the west coast operations of Kratz & Jensen—which eventually merged with Creamer Dickson Basford to become Euro RSCG Magnet—before striking out on their own, and brought together expertise in the food and beverage, entertainment, health and beauty and not-for-profit sectors. Today, however, the phrase is about a broader range of partnership, including the one between JS2 Communications and its clients and the equally important one between the firm and the local and national media.
Chief executive Smith (who began his career at Fox Broadcasting) and president Sandin (who worked at Frieda’s before starting her own agency) have now been working together for 13 years, during which time they have represented blue-chip brands including Starbucks, IBM, Whole Foods, Jamba Juice, UNICEF, and Segway. Over the past five years they have built a management team that includes Chris Bess, general manager of the
The firm enjoyed impressive 39 percent growth during 2007, the third consecutive year of healthy double digit growth, ending the year with fees of around $2.2 million. The firm’s major clients include Arclight Cinemas, Pacific Theatres, Walt Disney Studios Home Entertainment, Caesars Entertainment, Lawry's Steakhouse, Omni Corporate, Segway and UNICEF, with new business last year coming from Boombang, CowParade, EyeBuyDirect.com, Moonview Sanctuary, Phat Phish Entertainment, Uwink and Wet Lubricants. High-profile assignments included publicity for the 25th Anniversary of OutFest, the oldest film festival in