KCSA Public Relations celebrated its 30th anniversary 2000, and marked the occasion with a restructuring and the infusion of some new blood designed to help the firm take advantage of its unusually flat organizational chart—with managing partners and managing directors taking a hands-on role in client accounts—and its broad array of services.
The firm started by creating three formal practice areas: investor relations under Jeff Corbin, a former lawyer and four-year veteran of the agency; high-tech under Henry Fientuch; and business-to-business and corporate under Deborah Radman, who joined two years ago after selling her interest in Denver’s Brown Radman Wolper. It also brought in a cadre of bright younger people to provide the next generation of leadership: Todd Fromer from Edelman; David Sasson, ex-Morgen-Walke and Abernathy MacGregor; David Riley from Manning Selvage & Lee; Tim Hefferman from Shandwick; Michael Frank from G.A. Kraut.
KCSA has been expanding its international reach in recent years, signing on as the U.S. partner of the European Communications Partners network, for example, and launching a joint venture company in Israel, which began to pay dividends this year with the addition of a dozen Israeli clients, including PowerDsine, one of the firm’s biggest new business wins of the year. Other significant additions include Impact Venture Partners, I/B/E/S International, and InfoUSA. The firm continued its work for Six Flags, Electric Fuel Corporation, Medsite.com, Arbitron and others.