Kwittken & Company
Logout | My Account | Premium Content
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Kwittken & Company

Holmes Report

When Aaron Kwittken, former chief executive of Euro RSCG Magnet and a veteran of senior agency positions at GCI Group and Middleberg & Associates, launched his new firm in January of 2006, he spoke of his desire to launch an “intelligent communications agency” rooted in seven non-negotiable principles: family/life balance obligations always come first; client relationships should be lifelong partnerships; we will work with clients that appreciate, respect and value our work; creativity is a renewable resource; our people are our greatest asset; our reputation is based solely on the exceptional results we produce for our clients each and every day; and “intelligence” is what makes us different—in the way we think, counsel, act and measure expected outcomes.
 It’s an admirable approach, and one that so far appears to be paying off. Kwittken & Company has enjoyed a stellar first 12 months in business, with 18 professionals serving 20 clients and generating more than $2.5 million in revenues. With four principal practice areas—corporate reputation management, consumer and buzz marketing, executive leadership, and investor relations—the firm has attracted several marquee clients, including human resources consultancy Towers Perrin, medical device manufacturer Stryker, several units of global information services company Thomson Corporation, and most recently the business class-only trans-Atlantic airline Silverjet.
 Kwittken has also assembled an impressive leadership team. President Jason Schlossberg is another Magnet and Middleberg veteran who is a specialist in non-traditional communications techniques. They are joined by managing directors Gabrielle Zucker Acevedo, Ellie Rossi (a former journalist who leads editorial services) and Greg Kalish (formerly of Cubitt Jacobs & Prosek) and account staff such as Josh Berkman (who formerly led global media relations at the American Jewish Joint Distribution Committee), Greg Maliczyszyn (a healthcare specialist formerly with Atkins Nutritionals), and Margo Donohue (consumer media director and former director of PR for the Conde Nast Bridal Group).
 High profile assignments during the firm’s first year included introducing a new social networking application for business intelligence leader Hoover’s; advising software company FireStar on its high-profile intellectual property litigation against Red Hat; launching a U.S. presence for Uniqlo, Japan’s largest apparel retailer; repositioning Foster’s Wine Estates’ Little Penguin brand; and project work for American Eagle Outfitters. Kwittken & Company is “smart, very responsive, highly proactive, and it gets results,” says Joe Conway, director of media relations for Towers Perrin. And the firm’s “resident knowledge of our business and our company, and proven track record of editorial media success, combined with top notch issues and crisis counsel, makes them the perfect partner for us in this ever changing marketplace,” adds Adam Gaber, vice president of corporate communications for Thomson Learning.
View Style:

Load 3 More
comments powered by Disqus