The down-to-earth, tell-it-to-me-straight attitude that LaBreche cultivates among its counselors is one of the characteristics its clients appreciate most. A pioneer among midsize agencies when it comes to measurement—its PRove evaluation tool was one of the first proprietary methodologies introduced by a firm of its size—LaBreche continues to espouse accountability, a commitment reinforced by a recent exercise that founder and chief executive Beth LaBreche describes as “an introspective leadership journey” that helped the firm focus on its core value and ensure its adoption throughout the organization.
Founded in 1990 as a public relations firm, LaBreche, since a realignment in 2007, has elected to concentrate on brand communications, offering brand strategy, interactive, social media and design services. Founder and chief executive Beth LaBreche defines the firm’s mission as “to be a brand communications sherpa to our clients by working tirelessly for their brands.” The firm has also elected to emphasize the healthcare sector—a natural choice given that
The firm’s new positioning meant an emphasis on strategic counsel, which in turn meant assembling a management team of uncommon depth for a boutique firm. Founder and chief executive Beth LaBreche is a newspaper and public relations veteran with expertise in crisis communications, professional and financial services; president and head of client services Laura Boyd is a former director of marketing for accounting firm Froehling Anderson; brand strategist and principal Bob Huff was previously associate director of leadership development at the University of Minnesota’s Carlson School of Management; and principal and business-to-business practice leader Stephani Simon has agency experience with Schenkein Sherman of Denver and Padilla Speer Beardsley of Minneapolis. They were joined in 2008 by Pat Kullman, CEO of CG3 Consulting, who also serves as head of the LaBreche healthcare practice.
Revenues in 2008 were flat, although the firm saw some growth in healthcare and manufacturing related to the real estate sector, as well as from its membership in the Public Relations Organisation International network of independent public relations firms. Major clients include 3M, Wausau Paper, Victaulic, and Capital Safety, and interesting assignments including support for one of 3M’s first major social media campaigns and developing a global public relations alliance for plumbing systems company Victaulic.