In recent years, LaBreche Murray has forced its way into the top tier of the Twin Cities’ thriving public relations scene, with a disciplined approach to communications and an ability to perform across disciplines—from marketing communications to public affairs to crisis management—for large regional clients. In 2000, the firm formalized some of its more distinctive offerings, from its webcasting capability, now called PRocast to its trade show program, PResence. Other trademarked offerings include PRevent (issues management planning), PRepare (media training), and PRove (program evaluation). With the addition of a new investor relations practice, LaBreche Murray now offers an unusually broad package of services for a firm its size.
Revenues in 2000 hit about $2 million, up about 35 percent thanks to new business from clients including 3M’s aerospace industry center (it handled the company’s first webcast) and Honeywell and continuing business for The Home Depot, Stockwalk.com (rebranding the 20-year old traditional brokerage firm into an online leader), Thinsulate and others. LaBreche Murray has capabilities in manufacturing, technology, publishing and retail.
The firm is also known for its client service orientation: principals and practice leaders are involved in almost every account, and LaBreche Murray eschews retainers—the principals say they “breed complacency”—and contracts.