Kim Hunter of Lagrant Communications has been creating culturally sensitive and culturally relevant communications programming for a mix of corporate and public sector clients for more than 25 years, developing a model that is both integrated (the firm offers advertising, marketing and public relations services) and diverse (it includes expertise on Hispanic and African-American consumers) and building one of the best and biggest minority-owned firms on the west coast
At the age of 25, Hunter became the youngest marketing manager for Pharmaseal, a division of Baxter International, the largest manufacturer and distributor of health care products worldwide, before leaving to form his own firm. In the civic arena, he was appointed by the Mayor of Los Angeles to both the Cultural Affairs and Animal Services Commissions for the City of
Lagrant was once best known for its work in the African-American market—Hunter is extremely active in the black community and his Lagrant Foundation has been a major force in recruiting and educating young black professionals to the PR industry—but has worked hard over the past few years to increase its expertise in the fast-growing Hispanic community. The firm has experience in creating campaigns that reach English-preferred, bilingual and Spanish-preferred Hispanics, drawing on an in-house Hispanic team that represents Latin American countries such as Mexico, El Salvador and Brazil and a network of freelancers specializing in copywriting, production, art direction, account management and illustration.
So over the past 12 months the firm has worked with client Harley-Davidson as it hosted Adventuras Con Tu Media Naranja (Adventures with Your Other Half), a couples’ event that focused on Harley-Davidson products and services. The company partnered with a radio station KSAB Tejano 99.9, and on-air personality Barbi, and Lagrant also lined up partnerships with Latin Grammy Award winning group, Los Lonely Boys, generating massive media coverage. For The Islands of the