Technology public relations specialist
The Netherlands has one of the largest computer usage rates in Europe and has more Internet hosts per head of population than anywhere outside the Nordic countries and the U.S., so it’s no surprise that there’s both a thriving local tech sector and plenty of interest in the market from multinational technology and telecommunications companies. Similarly, it’s no surprise that a specialist technology PR firm like Lammers van Toorenburg has been able to carve out a healthy niche for itself serving those companies.
Founded by Charly Lammers van Toorenburg in 1994, the firm has grown steadily over the past decade to become the largest independent technology PR specialist in the Benelux region, with 30 people in two Dutch offices (Bunnik and Amsterdam) and another seven in Brussels, serving clients in Belgium and Luxemburg. The Amsterdam office is home to two subsidiaries, Progress Communications and Eventive, an events agency that serves both LVT clients and its own client base.
Over the past couple of years, the firm has expanded beyond its tech base into the lifestyle and consumer goods categories, an approach that has helped LVT continue to grow in tough market. Over the past 12 months, the firm has added a host of technology clients, including Brocade Belgium, the Business Software Alliance, Canon Belgium, Peregrine Systems, Geac, and CSC, as well as Indesit, a leading manufacturer of home appliances Indesit; German furniture manufacturer Bitter Thonet; Spanish wine maker Sandeman; pen manufacturer Cross; flooring company Heuga; and car lease company Strix Lease Service. They join a client list that already included leaders such as IBM, Veritas Software, Unisys, and Wanadoo.
One particularly interesting assignment involved the Business Software Alliance, raising the group’s visibility and developing new messaging to transform its “toothless” reputation to communicate a serious commitment to eradicating software piracy.