When Publicis Groupe acquired U.S. holding company MacManus, the addition of Manning Selvage & Lee was the most obvious public relations aspect of the deal, but the French communications conglomerate also picked up a handful of offices operating—more or less independent of each others—under the Leo PR brand (having been spawned initially by advertising agency Leo Burnett). Many of those offices were powerful PR players in their respective, none more powerful than the Leo PR operation in Istanbul, one of the best PR consultancies in that growing market.
How good is Leo PR? The corporate social responsibility programme it created for Turkish industrial giant Aygaz—a child safety campaign called Cautious Child—picked up two European SABREs last year and was a close runner-up for the Platinum SABRE Award for the best programme of the year, beating out competition from all across the continent. The firm has 11 professionals, led by general coordinator Vahide Akalin, formerly of A&B Public Relations and ManPR; account director Sebnem Uner; and media relations director Tülin Kara.
Founded in 1999, Leo PR offers clients expertise in corporate communications, marketing PR, media relations, crisis management, event management, and internal communication, and works across industry sectors from healthcare to food, from home decor to technology. Clients include 3M, Chevrolet, construction company GAMA Holding, Medicana, Pabetland, and Western Union, with new additions over the past 12 months including Sanofi Aventis, Turkish food companies Trakya Birlik and Koska, and environmental NGO TEMA.
Says Mirey Nasi, communications director for 3M in Turkey: “Leo PR’s ethical and corporate structure caused an important factor in choosing our PR agency. Leo PR assisted us a great deal in carrying our internal and external PR activities to an upper level by its strategic approaches. Leo PR is definitely a pro-active agency and provides consultancy for us.”