While most of action on the Texas public relations scene has been centered around the technology sector, Dallas-based Levenson Public Relations has continued to do what it has long done best: provide strategically driven communications counsel and first-rate client service combined with intimate knowledge of the regional market. So while others were chasing dot-com dreams, Levenson was producing programs like The Pegasus Project, a fund-raiser headed by Senator Kay Bailey Hutchison and Dallas first lady Matrice Ellis-Kirk to restore the historic Flying Red Horse that sits atop downtown’s Magnolia Building, and working with Southern Methodist University’s Perkins School of Theology to promote a celebration of art and the spiritual experience.
That’s not to say that Levenson has not integrated technology into the way it does business, but its focus has been on using new tools—including the Internet—to serve clients better. The firm continues to attract top quality regional clients, including EdExpress (a national loyalty program for retailers and service companies that helps families save for college education), Aaron Brothers, Eye-Gate Technology, Mercer Management Consulting and Jenkens & Gilchrist, all contributing to steady growth and a $1 million year. The key new hire was Rusty Cawley, former projects editor of the Dallas Business Journal, who added to the firm’s media relations expertise.