Lime
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Holmes Report
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Lime

Over the past 10 months, the firm has created an energetic, entrepreneurial culture, where out-of-the-box thinking is supported by strategic savvy and where mavericks and more than welcome.

Holmes Report

When advertising agency kirshenbaum + bond spun off its public relations subsidiary to create Lime in February of 2001, the $2.5 million group had already earned a reputation for highly creative publicity and guerrilla marketing campaigns that attracted national media attention to clients ranging from Revlon and mike’s hard lemonade, to Liberty Mutual Insurance and Fast Company. A hybrid of a traditional PR firm and a promotions agency, Lime offered a smart, adventurous approach traditional associated with boutique PR firms, backed up by the resources of a major ad agency.
 
Over the past 10 months, the firm has created an energetic, entrepreneurial culture, where out-of-the-box thinking is supported by strategic savvy and where mavericks and more than welcome. The firm worked across a range of categories, including entertainment, technology, fashion and packaged goods. Recent assignments include the launch of Eye-Trek—a personal television screen in the form of glasses—for Olympic America and guerrilla marketing for Fast Campany’s Talent Labs career-building events in San Francisco and Boston.
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