LOS ANGELES—Lionheart Communications, which focuses on technology and consumer electronics companies, has launched a new service targeting start-up corporations. SUPR (Start-Up Public Relations) is designed to educate business owners about the benefits of public relations while assuaging their fear of runaway expenses and unexpected billing when they consider hiring a consultant or agency.
“We’ve discovered that many business owners don’t fully understand how PR can positively affect their bottom line, and those who do are concerned that hourly fees or over-and-above retainer costs often spiral out of control,” said Nancy Napurski, Lionheart founding partner. “We believe our SUPR pricing is well below that of most PR firms. We’re able to work at less than half of what other firms charge because we are experts in technology communications, we design creative and targeted programs, work smart, and carry very little operating overhead. There are no surprises with this fee structure.”
A PR campaign supporting a single product line or service starts at only $4,500 per month.