At a time when it is fashionable for public relations firms to remind anyone who’ll listen that the business is about “more than just media,” m strategies provides a timely reminder that media relations—too often viewed as a commodity business—can be a strategic function. The firm provides media strategy, media training and message development, and concentrates its efforts on leveraging the influence and credibility of media to effectively communicate its clients' messages to important stakeholders, delivering the right business messages to the right audience at the right time, focusing on the quality and effectiveness of earned media coverage rather than the volume.
President and chief executive L. Michelle Smith has more than 16 years of communications industry experience. Before launching m strategies in Dallas in 2002, she worked at two of the industry’s top agencies, Fleishman-Hillard and Ketchum, where she managed and executed award-winning work in the technology, consumer, corporate, publishing, entertainment, media relations and crisis and issues management practice areas.
Over the past couple of years, MSI has doubled its revenues and expanded geographically, with offices in
“Over the years, m strategies has proven to be a valuable agency partner to Church’s Chicken franchise development,” says chief executive Harsha Agadi. “We look forward to even more remarkable results with MSI as our public relations agency of record, because their work will no doubt be an important factor in our continued aggressive expansion strategy both domestically and internationally.”