AUSTIN, MN—Hormel Foods Corporation, one of the nation’s largest manufacturers and marketers of consumer-branded meat and food products, has named Marsteller its agency of record to lead the development of a renewed Internet presence. Marsteller is the global advertising, design, interactive and production agency of Burson-Marsteller, which is the agency for corporate communications and consumer brands at Hormel Foods.
“We value and trust in our partnership with Burson-Marsteller and we look forward to an expanded relationship on the interactive front with Marsteller,” said Julie Craven, vice president of corporate communications, Hormel Foods. “Marsteller’s re-design of the corporate Web site and brand sites will be another step toward strengthening Hormel Foods’ brand and image.”
Marsteller will conduct varied interactive activities including redesigning www.hormel.com and three brand websites in 2007.