Maslov PR, which spun out of Maslov Sokur & Associates early in 2006, was the first independent Russian public relations firm—back in 1995—to sign a formal affiliation agreement with a U.S.-based multinational, and since then it has been a leader in bringing western-style public relations practices to the Russian market. It has leveraged its 12-year relationship with Ketchum to adopt the global firm’s rigorous planning process and strong commitment to professional development; it has taken a lead on ethical issues, taking a vocal stand against the payments to journalists and other practices that threaten to undermine the integrity of the public relations business in developing markets; and it has remained focused on public relations, eschewing some of high volume, low margin activities offered by its rivals.
As a result, Maslov PR remains a midsize player in the Russian market with a team of 35—having doubled in size since the division of the old Maslov Sokur business. The firm’s work is concentrated in three key practice areas—corporate and technology, brand and consumer (with an emphasis on the luxury goods sector), and financial communications—and it offers expertise in crisis communications, public affairs and lifestyle media relations, with growing expertise in new media and a new practice focused on employee communications. The firm continues to work for major clients including the