Integrated marketing firm specializing in multicultural communications
Matlock offers a complete suite of integrated communications services to companies seeking to enhance of protect their brands or their reputations with multicultural audiences. That means capabilities in advertising and public relations, but it also means expertise in communicating with a wide range of stakeholders, including consumers, employees, local communities, regulators, and activists. The firm calls this approach Total Solutions, and uses a proprietary model it calls ART (Awareness, Relationships, Transactions) to identify the critical needs and desires of a multicultural target audience and deliver measurable results.
Founder Kent Matlock, whose background includes working with companies such as Coca-Cola and Denny’s to overcome problems arising from racial insensitivity, has surrounded himself with what must be the most diverse management team in the business, including Edward Rutland, who was named president of the agency in 2005; senior vice president and general manager Marla Jones; new addition Fabrico Lopez, who joined as senior VP and heads the firm’s Hispanic capabilities; and senior VP and creative director Quincy Cherry.
New business over the past 12 months included assignments from Harold Dawson Company, Lane Development, the Atlanta chapter of the American Red Cross, Nielsen Data Research, and African-American hair care brand Lusters. They join a roster that includes blue chip clients like BellSouth, BMW of North America,